TRAINING ONLINE INDONESIAN CONSUMER BEHAVIORS
TRAINING WEBINAR UNDERSTANDING MARKETING METRICS
TRAINING MEASURING PROCESS PERFORMANCE UNTUK PRAKERJA
Strategic Planning
Objectives: pelatihan Measuring Process Performance online
1. Managers know the big picture on the running business unit.
2. Managers understand all aspect on business functions across finance, operation, marketing, learning/growth and customer.
3. Managers can align with other dept and creating internal value chain
4. Managers can improve its department performance by executing project improvement plan
Contents : pelatihan Pemilihan Marketing Strategy online
Day 1: Strategic level and Helicopter View
1. Results of research on: Why companies can be successful.
o From 7s to BSC.
o The latest research: 7 essentials of high growth companies ( David G. Thomson)
2. Results of research on: Why even successful companies could fail.
o From Billion Dollar Lessons to
o How the Mighty Fall ( Jim Collins )
3. Differentiate ( Uniqueness ) or Die
4. 5 Cs : Company – Customers- Competitors – Changes – Collaboration
5. Achieving Vision and Mission through Strategy Map and Balanced Scorecard
6. Business Model – Source of Revenues
7. Strategies for riding a tidal wave of business 2011 + Cases
Day 2 : Turning Strategy into Execution
1. Customer Centric for All Manager
How customers think
+ Indonesian consumer behaviors
+ 3 segments
+ Strategy for each segment ( Treacy Wieserma )
+ Understanding Marketing Metrics
2. Internal Process / Operations Management for All Managers
+ Process analysis / Process FlowChart
+ Measuring Process Performance
+ Improving Quality : DMAIC and ServQual
+ Supply Chain Strategy
3. Leveraging Human Capital for All Managers
+ Memotivasi manager non HR untuk turut memikirkan SDM
+ Internalizing Corporate Culture in each Business Unit
4. Small Project Management in Business Unit for Continuous Improvement
Project Initiation
+ Finding gaps : problem OR opportunity
+ Funneling and prioritizing
5. General Aims: Project Objective (what will be achieved by when)
+ Initial Risk(s)
+ Project Deliverables (what will be delivered by when)
+ Shareholder analysis
+ Success Criteria (what will meet or exceed the expectation of each stakeholder)
6. Deliverable / Output:
+ Strategy Map and Balanced Scorecard
+ Pemilihan Marketing Strategy
+ 1-page Strategic Planning ( used in Astra and Triputra )
+ Motivating employees with NON-MONETARY approach
+ Small Project (Revenue Improvement OR Cost Reduction )
Jadwal Training Terbaru di Tahun 2025
-
- Januari : 16-17 Januari 2026
- Februari : 13-14 Februari 2026
- Maret : 5-6 Maret 2026
- April : 24-25 April 2026
- Mei : 21-22 Mei 2026
- Juni : 11-12 Juni 2026
- Juli : 16-17 Juli 2026
- Agustus : 20-21 Agustus 2026
- September : 17-18 September 2026
- Oktober : 8-9 Oktober 2026
- November : 12-13 November 2026
- Desember : 17-18 Desember 2026
